What if the real challenge isn’t the first product carbon footprint—but the second, third, and twentieth?
Many sustainability managers are familiar with this situation: A customer asks for product-specific CO₂e data, the sales team needs a reliable answer quickly, and when the next product variant, a new supplier, or changed materials come along, the work starts all over again. What’s still manageable for a single product quickly becomes time-consuming with larger portfolios and regular updates.
Many companies have been supporting climate projects for years. This commitment was often linked to the claim of being “climate-neutral.” That claim is disappearing. But does that mean support for these projects must end as well?
There’s no reason for that. Forest restoration, biodiversity, clean water, education, and local economic development don’t become any less important just because the rules for climate communication are changing. And companies still have good reasons to get involved.
Sometimes a project aligns with a company’s own product, industry, or history. Sometimes it’s an issue that’s particularly important to employees. And sometimes a company simply wants to support a specific initiative it believes in. A calendar publisher might find a connection to reforestation, a logistics company to a mobility project, or a furniture manufacturer to furnishing a school.
Not every initiative has to look the same. But there should be a reason behind it—one that the company itself can clearly explain.
Starting September 27, 2026, product-related claims such as “climate-neutral through offsetting” will no longer be permitted. Companies may, however, continue to support climate projects and talk about them. The contribution need not be offset against the PCF or CCF, nor does it have to be tied to a specific amount of CO₂e.
In our free webinar, we’ll therefore start with the “why”: What reasons might a company have for supporting climate projects? Which project is truly the right fit? And what should the contribution make possible?
Next, we’ll address the “how.” We’ll examine support through CO₂ credits and direct funding of specific project measures. You’ll learn what standards, registry entries, and retirements demonstrate, what documentation makes sense for direct support, and where the limitations of both approaches lie.
Concrete project examples and digital tracking make it clear how companies can transparently demonstrate their commitment—without carbon neutrality pledges, without offsetting their own emissions, and without product labels.
After the webinar, you’ll be better equipped to decide why your company wants to support a climate project, which approach is right for you, and how to communicate this clearly.
*CERTANIA SUSTAINABILITY brings together the existing activities and expertise of DFGE, NatureOffice, and Terra Institute.