Segelboote, die bei Sonnenuntergang auf dem ruhigen Wasser vor Anker liegen, mit einem klaren Himmel, der von Gelb zu Blau übergeht, und einer dunklen Baumgrenze in der Ferne - keine Spur von Greenwashing, sondern reine Naturschönheit.

Greenwashing – the good, the bad and the green

Blog, English

Many companies today are quick to give themselves a „green label“, also with regard to their products – but they often make themselves look greener than they really are. Greenwashing is a complex issue and unfortunately still very topical. The line between a sustainable approach and clear greenwashing is not always recognisable, but it is…