Sustainability is not a trend but a global movement. Georg Kell recently published the „five trends that show corporate responsibility is here to stay“ in the guardian.
Irregardless if you call it CSR, social and corporate governance (ESG) or sustainability. Several big trends indicate that this topic will stay and evolve:
- Transparency
- Trust
- Community Participation
- Accessing new markets responsibly
- Initiatives to engage companies
Georg Kell, executive director of the UN Global Compact, clearly emphasizes a valid and transparent communication in line with official standards and initiatives.
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